QUESTION 56 For a customer to satisfy a need, he or she will need to search for information about how to satisfy that need. Which of the following is NOT true about the information search process? a. The customer begins by searching his or her memory for information or experiences to satisfy the need. b. If the customer does not have then information, he or she will search externally, and family and friends will be a reliable source. c. The information search generally begins with the general and narrows as the customer refines the search. d. With the growth in information available on-line, the information search step in the model will be eliminated and the model changed.   QUESTION 57 Which element would be categorized in the macro-environment for managers at Ben & Jerry’s? a. Ingredients b. Flavors c. Prices d. Cultural beliefs

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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QUESTION 56

For a customer to satisfy a need, he or she will need to search for information about how to satisfy that need. Which of the following is NOT true about the information search process?

a.
The customer begins by searching his or her memory for information or experiences to satisfy the need.

b.
If the customer does not have then information, he or she will search externally, and family and friends will be a reliable source.

c.
The information search generally begins with the general and narrows as the customer refines the search.

d.
With the growth in information available on-line, the information search step in the model will be eliminated and the model changed.

 

QUESTION 57

Which element would be categorized in the macro-environment for managers at Ben & Jerry’s?

a.
Ingredients

b.
Flavors

c.
Prices

d.
Cultural beliefs

 

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