CONNECT FOR MARKETING 180DAY
6th Edition
ISBN: 9781260537307
Author: Grewal
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Chapter 1, Problem 7MA
Summary Introduction
To discuss: The argument of Person X on his other colleague’s statement
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Assume you are in an organization that is experiencing difficulty competing with others within a particular industry as a result of the entry of several new competitors into the market. You have been tasked by the organization's leadership with developing a creative marketing solution. Utilize deductive arguments to support the proposed solution. The response should include one of the following:
hypothetical syllogism,
categorical syllogism,
argument by elimination,
an argument based on mathematics, or
argument from the definition.
Is it wrong for pharmaceutical companies to explain the benefits of their products to physicians this way? Suggest other alternatives for reaching doctors to inform them of the benefits of a company’s products.
You work for a consumer goods business and have just unveiled a new product, Despite the fact that all of the employees are excited about its potential, the product is receiving negative feedback from consumers after just a few months on the market. “We’ve had this product three months and it’s not moving, so we’re going to yank it from the shops!” said a big wholesaler serving over 500 supermarkets, according to one of your salespeople. (all answers must have a minimum of 50 words.)
What possible factors may be contributing to this situation?
How do you respond to this situation?
What do you tell your salespeople?
Prepare a list of things you will discuss in a meeting with your salespeople to deal with the issue.
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- Imagine that you are the owner of a small jewelry store. A customer leaves a family heirloom with you for cleaning. By mistake, a salesperson sells the ring to another customer. How would you handle the situation? Now, imagine that you were the customer who purchased the ring for your fiancé. When the owner calls you to tell you about the situation, what do you do?arrow_forwardYou are now consulting for a major beverage company. Talk on how the firm can improve its online reputation and how the internet fits into the bigger picture of your marketing strategy. Before releasing any new webpages to the public, it is recommended that you first release a draft.arrow_forwardIn your initial post, provide an example of products purchased for a business where the risk of loss is on the seller. In your second post, provide an example where the risk of loss is on the buyer. In your third post, respond to at least one peer and comment on one of your peer’s posts.arrow_forward
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