CONNECT FOR MARKETING 180DAY
CONNECT FOR MARKETING 180DAY
6th Edition
ISBN: 9781260537307
Author: Grewal
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Chapter 1, Problem 3MA
Summary Introduction

To discuss: The difference among services and goods.

Summary Introduction

To discuss: Whether buying a music subscription on Media P is a service or goods

Summary Introduction

To discuss: Whether buying a music subscription on Media P is a service or goods and buying MP3 player in Shopping site A.

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Were you familiar with the DRIs prior to reading this chapter? Do you think most Americans are familiar with them? Are the DRIs valuable to the average consumer? Why or why not?
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