Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 10, Problem 10.4DQ
Summary Introduction
To discuss: The major functions of logistics with an example of the decision the logistics manager makes on each function
Introduction:
Logistics management generally talks about how goods are bundled, stored, and transported to the final place. Logistic management includes identifying potential suppliers and distributors, and defining their availability and efficiency.
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Marketing: An Introduction (13th Edition)
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- What are the major logistics functions? Briefly explain them. Outline the particular logistics challenges in your region of the world. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forward•Visit each of the sites: •Lee Jeans (www.leejeans.com) •Wrangler Jeans (www.wrangler.com) •Arizona Jeans (www.arizonajeans.com) •Levi Strauss (www.levi.com) –Decide why these brands have adopted differing strategies to using the Web in aiding distribution. –Consider who owns the brands and how that may make a difference in the chosen strategy. Why do you think Levi changed its strategy.arrow_forwardCompanies had to adopt a multichannel distribution strategy after COVID19. Discuss thebenefits and costs of this strategy from 1) buyer, 2) seller perspective.arrow_forward
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