Case summary:
As per Person N, customers for mobile phones have increased where 50% of people are using smart phones. To have faster connection of data and cut on data usage charges most of them use free Wi-Fi whenever it is available. The device will start searching even if they don’t log on.
Tapping their signals helps retailers to know what information they are browsing on their mobiles. Retailers can know which website they are using most frequently to check the prices of the products. Locations and traffic pattern attracts shoppers to check the internet. The main purpose of doing all this activities is to purchase products at lower cost.
Characters in case:
Person N
To discuss: The likely response of major shoppers learn retailers collect facts without their knowledge.
Introduction:
Retailer is an individual or an organization that sells goods or services to its customers, suppliers or wholesalers. Retailers are the persons who generally sell goods and services to other business.
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