Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 11, Problem 11.1DQ
Summary Introduction
To discuss: The classification of retailers based on the service offered and give an example for the communication.
Retailer:
A retailer is an individual or an organization that sells goods or services to its customers, suppliers, or wholesalers. The retailers are persons who generally sell goods and services to the other business.
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Check out a sample textbook solutionChapter 11 Solutions
Marketing: An Introduction (12th Edition)
Ch. 11 - Prob. 1ALCCh. 11 - Prob. 1BLCCh. 11 - Prob. 2ALCCh. 11 - Prob. 2BLCCh. 11 - Prob. 2CLCCh. 11 - Prob. 11.1DQCh. 11 - Prob. 11.2DQCh. 11 - Prob. 11.3DQCh. 11 - Prob. 11.4DQCh. 11 - Prob. 11.5DQ
Ch. 11 - Prob. 11.6DQCh. 11 - Prob. 11.7CTECh. 11 - Prob. 11.8CTECh. 11 - Prob. 11.9MACh. 11 - Prob. 11.10MACh. 11 - Prob. 11.11MACh. 11 - Prob. 11.12MACh. 11 - Prob. 11.13MACh. 11 - Prob. 11.14VCCh. 11 - Prob. 11.15VCCh. 11 - Prob. 11.16VCCh. 11 - Prob. 11.17MMLCh. 11 - Prob. 11.18MMLCh. 11 - Prob. 11.19MML
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