Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 11, Problem 11.13MA
Summary Introduction
Case summary:
It is necessary for the retailers to hold goods to make sales. In fact, the biggest asset of retailers is stock. Not holding enough inventory would result in loss of sales; at the same time, holding too much of inventory would result in increase in cost and lower margins. Both these circumstances will lead to reduction in profits.
The retailer can run a stable business by holding enough stock and meeting customers’ needs and demands.
To determine: The calculated stock turnover rate is better or worse for the company.
Stock turnover rate:
It is also known as inventory turnover ratio, which tells the number of times a company has replaced and sold stocks during a particular period.
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Marketing: An Introduction (12th Edition)
Ch. 11 - Prob. 1ALCCh. 11 - Prob. 1BLCCh. 11 - Prob. 2ALCCh. 11 - Prob. 2BLCCh. 11 - Prob. 2CLCCh. 11 - Prob. 11.1DQCh. 11 - Prob. 11.2DQCh. 11 - Prob. 11.3DQCh. 11 - Prob. 11.4DQCh. 11 - Prob. 11.5DQ
Ch. 11 - Prob. 11.6DQCh. 11 - Prob. 11.7CTECh. 11 - Prob. 11.8CTECh. 11 - Prob. 11.9MACh. 11 - Prob. 11.10MACh. 11 - Prob. 11.11MACh. 11 - Prob. 11.12MACh. 11 - Prob. 11.13MACh. 11 - Prob. 11.14VCCh. 11 - Prob. 11.15VCCh. 11 - Prob. 11.16VCCh. 11 - Prob. 11.17MMLCh. 11 - Prob. 11.18MMLCh. 11 - Prob. 11.19MML
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