Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 11, Problem 11.19MML
Summary Introduction
To describe: Elements of physical store and its atmosphere projection. The merchandise assortment and target market. Whether retailers incorporate the physical store atmosphere with online store.
Introduction:
Retailer is an individual or an organization that sells goods or services to its customers, suppliers, or wholesalers. Retailers are the persons who generally sell goods and services to other business.
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The atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as the colors, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Is the atmosphere appropriate given the store’s merchandise assortment and target market? Which elements of the physical store’s atmosphere are part of the online store’s atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence?
The atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as the colors, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Is that image appropriate given the merchandise assortment and target market of the store? Which elements of the physical store’s atmosphere are part of its online store atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence? Explain.
The atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as the colors, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Isthat image appropriate given the merchandise assortment and target market of the store? Which elements of the physical store’s atmosphere are part of its online store atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence? Explain. (AACSB: Written and OralCommunication; Information Technology; Reflective Thinking)
Chapter 11 Solutions
Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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- Think of your favorite retail store. Based on your experience, critique the atmospherics of the store (sound, color, music, decoration, etc.) Explain how these factors affect your shopping experience.arrow_forwardOnce the leader in discount retailing, Kmart long ago took a back seat to Walmart, Target, and others discount chains. But recent efforts to provide value to customers through innovation show that the veteran retailer may still have its edge. To gain a competitive one-up, Kmart started a unique program that combined the benefits of online and brick-and-mortar shopping. When an item that customers wanted to purchase was not in stock at one of its stores, Kmart would ship the item to the customer’s home for free. To launch this program, Kmart unveiled an ad campaign that illustrated an uncharacteristic relevance to younger, tech savvy customers. With the slight-of-mouth message that customers could “ship their pants” (or any of the other 65 million items in Kmart’s inventory) for free, the ad went viral. As a result, Kmart got its message out in spades, entertaining many while offending a few along the way. What kind of customer does the “Ship My Pants” campaign target? How is this…arrow_forwardOnce the leader in discount retailing, Kmart long ago took a back seat to Walmart, Target, and others discount chains. But recent efforts to provide value to customers through innovation show that the veteran retailer may still have its edge. To gain a competitive one-up, Kmart started a unique program that combined the benefits of online and brick-and-mortar shopping. When an item that customers wanted to purchase was not in stock at one of its stores, Kmart would ship the item to the customer’s home for free. To launch this program, Kmart unveiled an ad campaign that illustrated an uncharacteristic relevance to younger, tech-savvy customers. With the slight-of-mouth message that customers could “ship their pants” (or any of the other 65 million items in Kmart’s inventory) for free, the ad went viral. As a result, Kmart got its message out in spades, entertaining many while offending a few along the way. After viewing the video featuring Kmart, answer the following questions:…arrow_forward
- Online retailing is an important component for clothing retailers. Analyse the advantages of online retailing that are most applicable to your clothing retailer.Identify the type/s of online shopper your online store will appeal to. Explain your reasoning. Outline your plan to promote your online store and make sure to include the below:• Explain how you will create awareness of the online store.• Explain some ideas for the on-site promotion of products.arrow_forwardThe same brand and model of tablet is sold by specialty computer stores, discount stores, category specialists, online retailers, and warehouse stores. Why would a customer choose one retail format over the others?arrow_forwardVisit Amazon.com (www.aruazon.com) or Barnes & Noble (www.barnesandnoble.com). As you tour the website, think about how shopping for books online compares with a trip to your university b ookstore to buy books. Specifically, compare and contrast your shopping experiences with respect to convenience, choice, customizat ion, communication, cost, and control.arrow_forward
- Retailers are said to be beneficial to the consumer as they are able to add value to them.Think about ONE retail outlet that you visit regularly. Discuss the reason for visiting the retail outlet so regularly by describing how does the retail outlet adds value to you (50-70 words)arrow_forwardHow does nonstore retailing occur?✓ What are the four most commontypes of shopping centers, andwhat type of store does eachtypically contain?arrow_forwardProvide a short definition of an experience good and provide one or more examples of experience goods. Provide a short definition of search goods and name one or more examples of search goods. Based on your answers above, how does the retailing of experience goods differ from the retailing of search goods? What is the impact of these differences on consumers?arrow_forward
- 4- During-sale and after-sale services are an inevitable part of modern retailing and play a vital role in achieving ________ a. Customer orientation b. Customer segmentation c. Customer satisfaction d. Target marketarrow_forwardWhy owners of store brands can offer lower prices?arrow_forwardWhich of these retail store personnel is in charge of deciding and organizing the available selling areas in the store? a. Buyers b. Merchandiser c. Quality controllers d. Space plannerarrow_forward
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