Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 11, Problem 11.4DQ
Summary Introduction
To discuss: The three major groups of wholesalers.
Introduction:
Wholesaler is a firm or person who purchase huge quantity of goods are from various producers. Their goods are stored in a warehouse and resold to retailers.
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