MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 12, Problem 10QA
Summary Introduction
To describe: The possible effects of B2C e-commerce on traditional retailing.
Introduction:B2C e-commerce refers to selling of goods by businesses to the end consumers via online mode.
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What are some possible effects of B2C e-commerce ontraditional retailing?
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MARKETING:REAL PEOPLE,REAL CHOICES
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