Concept explainers
To describe: The decision facing AB group.
Introduction:AB group is a leading online retailing business in China which holds a significant portion of total retail business which is thinking to expand in Southeast Asia. AB has opened service centers in rural areas to help the villagers search for various products online and purchase the products. E-commerce accounts for 8% in China. This company recently acquired stake in an e-commerce firm located in Southeast Asia. Southeast Asia does not have sound infrastructure system and strong information technology management. AB group is facing some challenges due to the economic conditions prevailing in the home country and is facing stiff competition from homegrown competitors.
Trending nowThis is a popular solution!
Chapter 12 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
- How should StuffDOT be marketed so that it be-comes an integral part of everyday life?arrow_forwardBlogging, SEO, and social publishing are key pieces to any marketer's strategy. Which phase of your flywheel can benefit from the implementation of these three strategies?arrow_forwardHow are marketers connecting with customers throughsocial and mobile media?arrow_forward
- Expalain how the following marketing communication techniques are used by any electronic company of your choice to raise awarenees and boost revenue. Direct Sales promotion. Online marketing. Direct Marketing Public Relation. Database Marketing.arrow_forwardWhat is inbound marketing?arrow_forwardWhat rules, if any, should govern online marketingto kidsarrow_forward
- Explain the difference between viral marketing, blogging and podcasting. Find an example of each on the web and share the link. For each of your examples, discuss what you like about them.arrow_forwardWrite a reflective on the ethical issues involved with your engagement with online marketing.arrow_forwardSome believe that social marketing is primarily effective only for bigger companies with the time and capacity to manage and update their media content. Choose a local business and evaluate its effectiveness in creating customer engagement. Is the content up to date and relevant? How does it manage its content? (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)arrow_forward
- 2. Discuss three (3) tasks of promotion. 1 -Inform the target audience. 2-Persuade the target audience. 3-Remind the target audiencearrow_forwardWhat is the role of Blog?arrow_forwardHow can businesses identify and target the right keywords for their target audience in content marketing?arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning