MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 12, Problem 9QA
Summary Introduction
To explain: The meaning of B2C e-commerce, benefits for consumers and marketers and limitations. The meaning of m-commerce and digitally influenced purchases.
Introduction: B2C e-commerce refers to selling of goods by businesses to the end consumers via online mode.
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What is B2C e-commerce? What are some benefits ofB2C e-commerce for consumers and for marketers?What are the limitations of B2C e-commerce?
Find five variables that have helped business-to-consumer (B2C) internet commerce grow, and briefly describe each.
Clarify B2B electronic commerce and present it graphically.
Clarify B2C electronic commerce and present it graphically.
Chapter 12 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
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