MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 12, Problem 2QA
Summary Introduction
To explain: The wheel-of-retailing theory and the effect of economic environment, demographics, technology and globalization on the future of retailing.
Introduction: Retailing is a part of distribution process which makes the goods available to the final customer.
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How does the wheel-Of-retailing theory explain theevolution of retailing? How do the economic environment, demographics, technology, and globalization affect the future of retailing?
How do the economic environment, demographics, technology, and globalization affect the future of retailing?
Who are the gatekeepers of the retailing industry?
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MARKETING:REAL PEOPLE,REAL CHOICES
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- Discuss the recent developments in retailin. What are the major challenges facing organised retailers?arrow_forwardCritically examine the functions of Retailing ?arrow_forwardWhat are the emerging trends and innovations in retailing that are likely to disrupt the industry in the near future?arrow_forward
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