Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Question
Chapter 12, Problem 2CTE
Summary Introduction
To discuss: The convenient products Person X buys for a week and whether the list might change from week to week and the thing which makes Person X to switchover.
Convenience products are termed as products which are frequently purchased by the consumers with least efforts.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Recall the last time you went to a fast food restaurant such as mcdonalds.Use this visit to illustrate the term total product experience
What are the differences in prices for the same product from one store to another?
If you are a very famous manufacturer company, and you plan to showcase your product in a store that has a "narrow but deep selection" of merchandise and where expert sales associates can assist customers with their selections, you'd most likely choose a(n) _______ retailer.
extreme value retailer.
convenience store
warehouse club.
department store.
specialty store.
Chapter 12 Solutions
Contemporary Marketing (MindTap Course List)
Knowledge Booster
Similar questions
- Think about some of the consumer products you buy frequently, such as cereal, painkillers, or snack foods. Do you appreciate the range of choices available to you when you shop for these items, or do you wish that companies would narrow the options to a handful in each category? Why?arrow_forwardWrite a paragraph about how to buy from Amazon.arrow_forwardProvide a short definition of an experience good and provide one or more examples of experience goods. Provide a short definition of search goods and name one or more examples of search goods. Based on your answers above, how does the retailing of experience goods differ from the retailing of search goods? What is the impact of these differences on consumers?arrow_forward
- You can purchase apparel at a discount store, specialty store, categoryspecialist, off-price retailer, department store, or Internet-only store.From which of these types of stores do you shop? Explain why youprefer one type store over another.arrow_forwardConduct research on one retail clothing brand and give your assessment of how well it delivers added value in terms of all of the following: Information efficiency.arrow_forwardDollar discount stores and closeout chains are both types of off-price retailers. A True B Falsearrow_forward
- In terms of the costs, will you prefer doing shopping every day or once a year? whyarrow_forwardDoes your favorite clothing store have a private-label brand strategy? If yes, how does it build store loyalty? If no, how could a private label brand create loyalty?arrow_forwardSome high-end retailers place their most expensive products right in the entryway of the store, where consumers will see them first, and place their more popular, better-selling items further back. Why?arrow_forward
- Mall Store retailers place their most expensive products right in the entryway of the store, where consumers will see them first, and place their more popular, better-selling items further back. Why?arrow_forwardHow much does price influence your decision to buy? Does it depend on the product? What services or products are you willing to pay more? Finally, what product categories are you willing to buy generic and hence pay a lower price?arrow_forwardSome customers feel that certain brands of refrigerators are very similar and have the same attributes. By shopping for the best price, or lowest price, what kinds of products are these?Single choice. a. Heterogeneous products b. Convenience products c. Homogeneous products d. Specialty productsarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning