Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 12, Problem 4ALR
Summary Introduction
To discuss: The important feature which differentiates the shopping products and goods from one another.
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What important features distinguish shopping products fromone another?
What is a shopping orientation?
What is meant by a shopping product?
Chapter 12 Solutions
Contemporary Marketing (MindTap Course List)
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- What value is added to a product by retailers? What valueis added by retailers for producers and ultimate consumers?arrow_forwardThe vast array of products that consumers buy can be classified on the basis of Shopping Habits and are broken down into four main areas. List these four main classifications of consumer goods. Explain what elements are included within and give local examples.arrow_forwardWhat is recommendation of general merchandise?arrow_forward
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