Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 12, Problem 5CTE
a)
Summary Introduction
To discuss: The strategy to take the product Ipad from the growth stage to the next stage.
b)
Summary Introduction
To discuss: The strategy to extend the life cycle of MP3 player from maturity stage.
c)
Summary Introduction
To discuss: The strategy to extend or move the life cycle of landline phone from decline stage.
d)
Summary Introduction
To discuss: The strategy to extend or movie the life cycle of duct tape from maturity stage.
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Contemporary Marketing (MindTap Course List)
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- Business proposal: Provide a new product/service idea with the following information: 1. Who is the target buyer 2. What problem/ need is being addressed 3. How will the solution be delivered 4. Will customers see value in it? 5. Is it unique?who are your competitors?arrow_forwardCreate innovative market test concept ideas that you can imagine for future product/service development (clearly explain each step)arrow_forwardThe product life cycle helps a company understand the stages a product or service may go through once it is launched in the marketplace. Choose 2 products or services:• Product/service 1-that survived throughout the product life cycle into the decline phase• Product/service 2-that failed in the product life cycle and ended with death before the decline phase A) Discuss critically the product life cycle extension strategies that product/service 1 went through and indicate what went well and what could have been done better. B) Discuss critically the reasons for product/service 2's early demise and what could have been done better in order for it to survive.arrow_forward
- BlackBerry the hardware manufacturer is not more while some of the phones in our chart are BB10 keyboard phones , a Chinese company called TLC now manufactures phones using the BlackBerry brand and running android. 1. With the use of a cellphone as an example, apply the phases in the decision making process. 2. Discuss the stages of the BlackBerry product life cycle.arrow_forwardDefine delayed differentiation with example,why manufacturer use it?arrow_forwardDescribe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week’s readings Is it more product dominant or service dominant? What are the tangible and intangible aspects?arrow_forward
- Give examples of existing products that you think are in (a) growth; (b) maturity; (c) decline stage of their life cycle. Explain your choices.arrow_forward1. What is a Sustainable Competitive Advantage (SCA)? Choose a well-known brand and describe one SCA you believe they have. 2. What are the three parts of the BOR stack? Describe how each part creates or supports the SCA you described above. 3. While it is called the BOR stack, how would you arrange the three parts in terms of adding value. In other words, what is the first layer, second layer, and third layer of value within the BOR stack model?arrow_forwardCite an example of ideas that involve identifying a new market for an existing product or service and explain brieflyarrow_forward
- Among the innovative product nowadays which do you think is the most important, explain your answerarrow_forwardProduct Mix Expansion What is Product Mix Expansion? When the Product Mix Expansion is needed? Write appropriate PLC stage or economic conditions or technological advancement. How you can do it? Link to relevant product line strategy Product Mix Contraction What is Product Mix Contraction? When the Product Mix Contraction is needed? Write appropriate PLC stage or economic conditions or technological advancement. How you can do it? Link to relevant product line strategy Product Mix Alteration What is Product Mix Alteration? When Product Mix Alteration is needed? Write appropriate PLC stage or economic conditions. How you can do it? Link to relevant product line strategy Product Mix Positioning What is Product Mix Positioning? When Product Mix Positioning is needed? Write appropriate PLC stage or economic conditions. 3. How you can do it? Link to relevant product line strategyarrow_forward1) 3 Competitors for a face wash product 2) Competitive edge for a face wash product 3) Closing statement for a face wash product 3)arrow_forward
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