MARKETING...W/COURSECONNECT 3.1 >IC<
13th Edition
ISBN: 9781323411285
Author: Armstrong
Publisher: PEARSON C
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Chapter 13, Problem 13.5DQ
Summary Introduction
To discuss: The various kinds of trade sales promotions and differentiate various kinds of promotions from that of business promotions
Introduction:
The company’s activities, which is connected with purchasing and selling a service or product is referred as marketing. It consists of selling, delivering, and advertising of products to the people.
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MARKETING...W/COURSECONNECT 3.1 >IC<
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- What is integrated marketing communications (IMC), and how does a company go about implementing it? (AACSB: Written and Oral Communication)arrow_forwardFour elements of a promotion mix are advertising, personal selling, public relations, and sales promotion. Which one or more of the four promotional methods do you think are most appropriate for Tesla? Why?arrow_forwardWhat kind of selling strategy it is, when salespeople memorize and deliver sales pitches verbatim at an international trade fair? a. Script-based selling b. Needs-satisfaction selling c. Consultative selling d. Strategic partneringarrow_forward
- Describe the AIDA model of communications. For each stage of the model explain how it can be related to the purchase of durable products. Illustrate how different promotion tools can be used at each stage of the “buy” process.arrow_forwardSocial Media is a powerful tool in marketing. It is one of the digital marketing techniques used to utilize social networking platforms to gain traffic and attract targeted audiences. State FIVE important roles of Social Media in Digital Marketing Strategy. 2. Email marketing is a segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail with an exception that instead of sending mail through the postal service, messages are sent electronically via email. In your own words, state and discuss FOUR advantages of Email Marketingarrow_forwardCan you help me answer this question Describe the components of a promotion mix and the different factors can affect them The different types of marketing communications an organization uses comprise its promotion or communication mixCommunication tools that may include advertising, sales promotions, public relations and publicity, professional selling, and direct marketing., which consists of advertising, sales promotions, direct marketing, public relations and publicity, and sponsorships (of events and experiences), The promotion mix also consists of online, social media, and mobile marketing,arrow_forward
- The success of a sales promotional campain may largely hinge on the partnering entities. From your knowledge of the South African retail industry, critically evaulate the suitability of the NiveaSpar sales promotional partnershiparrow_forwardDiscuss the role of personal selling in the promotion mix. Name and describe different consumer sales promotion tools with real life examplesarrow_forward1. All of these are common misconceptions about what marketing is EXCEPT: a. it does not involve numbers. b. managing exchanges with customers c. making people buy things they don’t need. d. an art, and you either have the gift for it or you don’t. 2. Communicating value to your target market is covered through what? a. Product and Price b. Product c. Promotion d. Price 3. Which represents an intermediary relationship? a. A bank provides a loan to an individual purchasing a car. b. A private equity firm has invested in a logistics company. c. A logistics company purchases truck tires from Goodyear. d. A small bank uses an outsourced human resources company for its HR needs. 4. Properly designed and executed, marketing can do which of the following? a. Create a need for something b. Make people buy things they really can’t afford. c. Influence people to do things they don’t want to do. d. Make it more appealing to buy certain things over others.arrow_forward
- Full test marketing is not always used. What does test marketing involve, and what are the alternatives? Find a local example of an alternative approach. (AACSB: Written and Oral Communication)arrow_forwardWhich sales promotion tactics could Mastercard employ?arrow_forwardTo provide more delivery service to the consumer market, UPS created UPS stores. According to the AIDA model, to create attention for this more convenient and less expensive way to mail packages through UPS, its marketing department should have relied on which element of the promotional mix?public relationssales promotionevent sponsorshippersonal sellingdirect marketingarrow_forward
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