MARKETING...W/COURSECONNECT 3.1 >IC<
13th Edition
ISBN: 9781323411285
Author: Armstrong
Publisher: PEARSON C
expand_more
expand_more
format_list_bulleted
Question
Chapter 13, Problem 13.9MA
Summary Introduction
Case summary:
Greater than 300 billion coupons are provided every year, with greater than 90% of it was printed on the paper. The consumers redeem just about 1% of coupons that are distributed, usually as they clip them but failed to utilize them in store. App SS has an answer for a solution.
Company H has a best shopping app, which had mobilized those coupons of paper for the consumers. App S is the primary mobile application, which scans the images, text, barcodes, and logos.
Characters in given case:
Company H
Application S
To discuss: On the type of application, which depends on smartphone cameras for an offer on sales promotion redemption and discuss on its working and its similarity.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
In this assignment you are asked to review the Mini Case below and answer the discussion questions based on your understanding of marketing channels and some of the lessons from Online, Mobile, and Social Media Marketing: Fabletics Changing Channels
According to the Fabletics company website, www.fabletics.com, “JustFab Inc. co-CEOs Don Ressler and Adam Goldenberg launched Fabletics with Kate Hudson after they saw a gap in the activewear marketplace. There were plenty of luxury brands, but none that offered stylish and high-quality gear at an accessible price point. These three unstoppable innovators joined forces to create the Fabletics brand in 2013. Fabletics, a division of Just-Fab, offers affordable, high-quality, and stylish workout clothes including yoga pants, leggings, joggers, tops, tees, and more for women and men at every fitness level. After being in business just a few short years, the company ranked number 98 in the Internet Retailer 2015 Top 500 Guide with revenues of…
More than 300 billion coupons are distributed each year, with more than 90 percent of them printed on paper. Consumers redeem only about 1 percent of coupons distributed, often because they clip them but forget to use them in the store. SnipSnap has a solution for consumers. Hailed as the Best Shopping App by About.com and winning Media Post’s Apply Awards for Best Finance App, this app has mobilized those paper coupons for consumers. SnipSnap now boasts 4 million users and more than 50 national retail partners. The app allows consumers to snap a photo of retailers’ paper coupons and redeem them at the store. Users can share with friends on Facebook and Twitter and follow others’ couponing. SnipSnap is the first mobile app that scans the text, images, logos, and barcodes in printed coupons and creates a mobile coupon. It also sends expiration date reminders and location-based notifications. Retailer Lord & Taylor installed iBeacon technology and partnered with SnipSnap to send…
Wren is a company that helps consumers offset their carbon footprint. Wren helps you fund the best climate solutions and start taking climate action Do a campign as a wren marketing team in egypt The task is to create a campaign that convinces Egyptian consumers to subscribe to Wren – how will you convince them?
Chapter 13 Solutions
MARKETING...W/COURSECONNECT 3.1 >IC<
Knowledge Booster
Similar questions
- Netflix is the original major streaming option for home television audiences. When it started nearly20 years ago, Netflix was a subscription-based DVD service that would mail DVDs straight to yourhome. It still does that too (more on that later), but in 2007, Netflix debuted its streaming service,allowing viewers to watch thousands of on-demand TV shows and movies ad-free. Ten years later,Netflix has become one of the biggest names in entertainment, producing critically acclaimed TVshows (Daredevil, House of Cards, Stranger Things, and Luke Cage, to quickly name four) andmovies and hosting original comedy specials.Netflix now offers up a wide range of content across every genre you can imagine. From full seasonsof today’s hottest TV shows to classic movies, Netflix has more entertainment than you could everpossibly watch.As you watch more content, Netflix will learn about your viewing habits, offering up custom genreswith colorful names like “80s action comedies” or “gory…arrow_forwardAs a marketing team at your company, you have given the opportunity to attend two virtual seminars which have experts commenting on how covid-19 is shaping retail banking and the future of banking. Provide an overview of one of the virtual presentations, highlighting customer relationship management going forward and possibilities to build client relationships and revenue.arrow_forwardWhat is your personal unique selling point and the key aspect that differentiates you from others? What role do you think you might excel in within a marketing department? Briefly explain why. Product Manager Pricing Strategist Promotion - Marketing Communications Manager Placement - Distribution Manager Once you adopt one of these roles, you should start to conduct a personal SWOT to assess and adjust your comprehensive skillset. Explain how you will use your strengths while also improving your weaknesses through training and other means.arrow_forward
- Coca-Cola is the most recognizable brand in the world. How did the company achieve this distinction? What has the company done in its marketing mix in terms of product, price, distribution, and marketing communications that has created such tremendous brand equity and loyalty? How has advertising aided in building the brand? (Students might want to visit Coca-Cola’s Website for help at http://www.coca-cola.com/global/glp.html (Links to an external site.)Links to an external site.)arrow_forwardIn a small group, discuss your perceptions of value and how much you are willing to pay for the following products: automobiles, frozen dinners, jeans, and athletic shoes. Are there differences of opinion among members of your group? If so, explain why those differences exist. Discuss some examples of brands of these products that are positioned to deliver different value to consumers. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardEffectively managing the sales function is a prerequisite for success in business markets. Thus, practitioners are increasingly interested in improving the performance of their sales function. Explain the five level of products , provide critically explanation and with examples.arrow_forward
- Describe how online purchasing has changed the business- to-business marketing process and discuss the advantages and disadvantages of electronic purchasing. (AACSB: Written and Oral Communication)arrow_forwardHow can you attack Walmart because of its aggressive pricing actions? Note: By believing that Walmart forced a new kind of shopping experience upon a community and robbed them of a way of shopping they used to have (international hypermarket replacing local independent businesses). You should argue that a way of shopping that has been eliminated from the community by Walmart was a better way of shopping. (give your reasoning for believing that Walmart is wrong).arrow_forwardOM 2. Please formulate a marketing sales letter to convince a person who is not at all willing to purchase our product, like an insurance plan from Green Shield Canada. Please write it briefly with strong reasons and explanations.arrow_forward
- BB Residential Cleaning and Ironing Services is an on-site residential cleaning and ironing service sold through an online platform. What is your strategy for selling your goods? How will your customers get the good you are selling?arrow_forwardCan you tell me about ways to increase sale? And about five digital advertising courses to increase sale in the year 2021? Word count = 1000arrow_forwardHow will your product distribution, promotion, and pricesatisfy customer needs?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning