MARKETING...W/COURSECONNECT 3.1 >IC<
13th Edition
ISBN: 9781323411285
Author: Armstrong
Publisher: PEARSON C
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Question
Chapter 13, Problem 13.7CTE
Summary Introduction
To select: A product and act a role-play.
Introduction:
The company’s activities, which is connected with purchasing and selling a service or product is referred as marketing. It consists of selling, delivering, and advertising of products to the people.
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Instructions
In this assignment you are asked to review the Mini Case below and answer the discussion questions based on your understanding of marketing channels
Online, Mobile, and Social Media Marketing: Fabletics Changing Channels
According to the Fabletics company website, www.fabletics.com, “JustFab Inc. co-CEOs Don Ressler and Adam Goldenberg launched Fabletics with Kate Hudson after they saw a gap in the activewear marketplace. There were plenty of luxury brands, but none that offered stylish and high-quality gear at an accessible price point. These three unstoppable innovators joined forces to create the Fabletics brand in 2013. Fabletics, a division of Just-Fab, offers affordable, high-quality, and stylish workout clothes including yoga pants, leggings, joggers, tops, tees, and more for women and men at every fitness level. After being in business just a few short years, the company ranked number 98 in the Internet Retailer 2015 Top 500 Guide with revenues of US$150…
Chapter 13 Solutions
MARKETING...W/COURSECONNECT 3.1 >IC<
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