Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 15, Problem 3CTE
Summary Introduction
To discuss: The changes that the retailers of vanishing business do to reinvent their business.
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Industry watchers blame the introduction of iTunes andother online music streaming sites for the overall decline ofthe retail music store. Most, however, feel that music storeswill somehow remain viable. What are some changes theseretailers could make in their merchandising, customer service,pricing, location, and other strategies to try to reinvent theirbusiness?
Review the Aldi case study on page 169 of your textbook. Assess your satisfaction with Aldi and make recommendations about how the company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response.
Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy ( cost leadership, differentiation, focused cost leader-ship, focused differentiation, and integrated cost leadership/differentiation) most likely applies to Aldi. Determine how a shopper's experience might change if it switched to one of the other four strategies (your choice). Explain your rationale.
Subsequent to the entry of organized malls and online marketing, it was feared that Mom and Pop stores will vanish but it did not happen and Mom and Pop Stores continue to get normal profit and exist even today. What reasons do you attribute to their survival?
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Contemporary Marketing (MindTap Course List)
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- Why retail strategy should have the element of customer loyalty to build a sustainable competitive advantage?arrow_forwardAs a manager what strategy, style, or action plan in Scope for Reducing Costs in terms of Effective Distribution. Please explain.arrow_forward7) What is the best way for a small hardware store to compete against Home Depot, when Home Depot can charge less for the same products? Select an answer: Focus on customer service, and create relationships. Try to convince Home Depot to close its store. Buy cheaper, inferior products. Try to find suppliers who will charge less for their products.arrow_forward
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