Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 15, Problem 2EE
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To discuss: Whether retailer W’s action has a negative or positive effect.
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The following quote appeared in an article entitled ‘Business and society in the coming decades’,which was available on the website of McKinsey & Company (accessed in October 2015).“There are compelling reasons companies should seize the initiative to drive social and businessbenefits. First, in an interconnected world facing unprecedented environmental and social challenges,society will demand it. Increasingly, a basic expectation among customers, governments, andcommunities will be that the companies they do business with provide a significant net positive return for society at large, not just for investors. This will be part of the implicit contract or license to operate”.Required:a) Explain the above statement in the context of corporate social responsibility.b) Further, do you think such a statement would impact the perceived ‘legitimacy’ of companies? Explain.
In the summer of 2009, Walmart, the world’s largest retailer, left no doubt about its enormous power in the marketing channel. Walmart announced to all manufacturers whose products it sells that they must adhere to Walmart’s new “green” environmental initiative. The manufacturers must estimate and disclose the environmental costs of producing their products and then allow Walmart to use that information to develop a “green” rating system that will be disclosed to consumers on product labels. The cost of the “green” program will be borne entirely by the 100,000 Walmart suppliers. Although the program will take a number of years to implement fully, some parts of it may be in place by as early as mid-2011. Suppliers will not be able to opt-out of this program. So all of them, from the largest to the smallest, will have to participate. Walmart has made it clear that the giant retailer will likely drop those suppliers if they do not.
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This article covers world leaders pleading to create and give out 1 billion vaccines to the poorer nations. Leaders of the world made commitments to donate a large amount of vaccine doses to help the developing nations. The US would be responsible for about half of the 1 billion doses. Joe Biden said that he is stepping up and has a duty to donate as many vaccines in his control. He said that the U.S. can eventually contribute by delivering around 1 billion doses total. The British prime minister Boris Johnson said that the vaccine doses will be going straight to the World Health Organization and the Vaccine Alliance. The approximate number of vaccines that are needed to vaccinate at least 70% of the world's population is around 11 billion doses.
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- Cadbury Chocolate had always been considered an affordable little luxury, associated with romance and celebrations. Therefore in 2000 and 2001, revelations that the production of cocoa in the Côte d’Ivoire involved child slave labor set chocolate companies, consumers, and governments reeling. In the United States, the House of Representatives passed legislation mandating that the FDA create standards to permit companies who could prove that their chocolate was produced without forced labor to label their chocolate “slave-labor free.” To forestall such labeling, the chocolate industry agreed to an international protocol that would give chocolate producers, governments, and local farmers four years to curb abusive practices and put together a process of certification. The stories of child slave labor on Côte d’Ivoire cocoa farms hit Cadbury especially hard. While the company sourced most of its beans from Ghana, the association of chocolate with slavery represented a challenge for the…arrow_forwardDuring the Great Recession (2007 - 2009), there was a higher percentage in higher education, where consumers globally invested their time and money. Both countries and individuals may believe higher education, such as attending a university or trade school, can help increase their incomes. “According to the United Nations Educational, Scientific, and Cultural Organization (UNESCO), enrollment in colleges and universities rose one-third in China and almost two-thirds in Saudi Arabia, nearly doubled in Pakistan, tripled in Uganda, and surged by three million—18 percent—in the United States”. (Greenlaw, 2018, p. 148). Research a country and provide the following information: Explain the citizens’ impact of education on earnings and unemployment rates. Provide percentage rates for each of the following education completion levels: did not complete high school high school graduates college graduates (associate degree or bachelor’s degree) graduate degree (master's degree or…arrow_forwardLego Group, the manufacturer of Lego-brand toys, is a company that demonstrates ethical behavior, social responsibility, and environmental sustainment. Lego has a steady and strong presence implementing strategic management strategies with its values of sustainability, education, and societal contributions. The Lego Group promotes human flourishing by embracing humanity that serves everyone’s interest and promoting the growth, development, and holistic well-being of individuals and communities. The company believes every child should have an opportunity to achieve potential and learning through play is a powerful way to develop skills that will allow children to solve problems creatively, boosting confidence and tackle challenges ahead (Lego, n.d.). Lego strives to create a responsible place of work for employees, one in which they can thrive and be their best. The company focuses on making the workplaces inclusive, safe and motivating, where only the highest standards of ethical…arrow_forward
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