Marketing Principles, SME 2011 Babson College
Marketing Principles, SME 2011 Babson College
15th Edition
ISBN: 9781308605654
Author: N/A
Publisher: McGraw Hill Create
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Chapter 16.3, Problem 3PC
Summary Introduction

To determine: The ways of developing strong strategic partnerships with their marketing channel partners.

Introduction: Vertical market system is one of the main marketing systems in which all the channel members (wholesaler, retailers, agent, producer) come together to work so that all of them can satisfy the needs and wants of the customer.

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How do firms develop strong strategic partnerships withtheir marketing channel partners?
What role do marketing channels play in the distribution of products or services? How can companies choose the right distribution channels?
How does the choice of distribution channels impact a company's marketing mix?
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