Marketing Principles, SME 2011 Babson College
15th Edition
ISBN: 9781308605654
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Chapter 16, Problem 10MA
Summary Introduction
To discuss: The manner in which Person X manages an important supplier if they become more unreliable in terms of quality and delivery.
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Develop a list of topics that non-purchasing personnel should be allowed to talkabout with their counterparts at suppliers. Develop a list of topics that only purchasing should be allowed to talk about with suppliers.
Supply chain management decisions drive most of the costs for every company, so marketers are constantly on the lookout for opportunities to reduce the amount of money that they spend. What possible supply chain savings might you suggest if you were a retailer in a lengthy supply chain that included producers of raw materials, manufacturers, and wholesalers?
Develop a list of topics that nonpurchasing personnel should be allowed to talk about
with their counterparts at suppliers. Develop a list of topics that only purchasing
should be allowed to talk about with suppliers.
Chapter 16 Solutions
Marketing Principles, SME 2011 Babson College
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- NOT AN ESSAY! Effective supply management enables a firm to meet its strategic objectives and improve performance. You are a supply chain management consultant appointed by a fast-moving consumer goods (FMCG) organisation that is experiencing basic supply chain issues. Discuss any two supply management goals the FMCG organisation should achieve to improve the supply chain’s performance. You must also include practical examples as well as a justification as to why you have identified these two goals as the most important.arrow_forwardWhy does a buying firm want to be perceived by a supplier as a good customer? Provide specific examples of what a firm must do to be a good supply chain customer.arrow_forwardSupply Management integration focuses on separate teams working together to share information, knowledge and experience. What is the difference between functional and cross organizationalintegration?arrow_forward
- At the Clorox Company, many new products are developed in conjunction with supply partners. When the company wanted to develop a line of surface-protecting cleaning products, it partnered with specialty chemical companies to develop products that could protect surfaces as sensitive as Teflon.  Discuss identification stage of procurement with reference to this scenario.  Identification Stage of procurement: Identifying Goods or Services needed is the 1st stage of procurement. Before the company can have something procured, there ha Do you think the role of supply partners as Earlier Supplier Involvement (ESI)? Mention the keynotes from ESI that can be generalized to any buying organization.arrow_forwardAssume you are the Chief Purchasing Officer at a manufacturer of mobile cellulardevices; develop a plan to manage the risks in your supply base.arrow_forwardHow is the source at IKEA?  Source: It includes the selection of suppliers that will deliver the goods and services to create the company's product.arrow_forward
- Good morning please help me with this question When you read the above , it becomes clear a well-defined procurement strategy and good inventory management can deliver supply chain success and could ultimately lead to profitability and growth. In a report, you are required to critique the strategic importance of procurement and the roles of inventory in the supply chain (balancing supply and demand and Buffering against uncertainties) in relation to Apple.  please add reference if you can thank youarrow_forward5._____________________________ are the factors that concentrates on government interferences in certain industry.  6._____________________________ measures the threat presented by alternative products.  7._____________________________ factors that influence technological change and awareness of the people.  8._____________________________ factors that focus on the number of rivalries among existing competitors and how diverse the competition.  9._____________________________ factors focus on demographic profile, norms and values of the people.  10._____________________________ this determines how much suppliers influence the enterprisearrow_forwardA supply chain’s primary function is to take products from creation to delivery, but it can also provide an organisation with a competitive advantage within an industry and with an organisation’s customers. From start to finish, supply chain offers opportunities to spearhead innovation, maximize organisational savings, boost company profits, and positively impact their customers’ experience through their brand. Do you agree or disagree with this statement? Explainarrow_forward
- You are hired as an assistant brand manager for a popular consumerproduct. One day in an emergency meeting, the brand manager informsthe group that there is a problem with one of the suppliers and that hehas decided to send you over to the manufacturing facilities toinvestigate the problem. When you arrive at the plant, you learn that akey supplier has become increasingly unreliable in terms of quality anddelivery. You ask the plant manager why the plant doesn’t switchsuppliers, because it is becoming a major problem for your brand. Heinforms you that the troubled supplier is his cousin, whose wife hasbeen very ill, and he just can’t switch right now. What course of actionshould you take?arrow_forwardExplain how is double marginalization affected by the profit margin of the retailer (p-w) relative to the profit margin of the whole supply chain (p-c)? Is its effect greatest when most of the profit margin sits with the retailer or with the supplier?arrow_forwardWhat are the benefits of using a supplier? When choosing a supplier, what considerations should be considered?arrow_forward
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