Marketing Principles, SME 2011 Babson College
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ISBN: 9781308605654
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Chapter 16.3, Problem 2PC
Summary Introduction
To determine: The difference between the three types of the vertical marketing system.
Introduction: The vertical market system is one of the main marketing systems in which all the channel members (wholesaler, retailers, agent, producer) come together to work so that all of them can satisfy the needs and wants of the customer.
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What are the differences among the three types of vertical marketing systems?
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Marketing Principles, SME 2011 Babson College
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