MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 17, Problem 9MA
Summary Introduction
To discuss: A retailer from which person X has obtained a personalized product, service, or promotion offerings and the type of personalization it provides.
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When does increased value added have an effect on a retailer's competitive position?
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- Why owners of store brands can offer lower prices?arrow_forwardProvide a short definition of an experience good and provide one or more examples of experience goods. Provide a short definition of search goods and name one or more examples of search goods. Based on your answers above, how does the retailing of experience goods differ from the retailing of search goods? What is the impact of these differences on consumers?arrow_forwardIf you are a very famous manufacturer company, and you plan to showcase your product in a store that has a "narrow but deep selection" of merchandise and where expert sales associates can assist customers with their selections, you'd most likely choose a(n) _______ retailer. extreme value retailer. convenience store warehouse club. department store. specialty store.arrow_forward
- Think about some of the consumer products you buy frequently, such as cereal, painkillers, or snack foods. Do you appreciate the range of choices available to you when you shop for these items, or do you wish that companies would narrow the options to a handful in each category? Why?arrow_forwardSome high-end retailers place their most expensive products right in the entryway of the store, where consumers will see them first, and place their more popular, better-selling items further back. Why?arrow_forwardMall Store retailers pace their most expensive products right in the entryway of the store, where consumers will see them first, and place their more popular, better-selling items further back. Why?arrow_forward
- What is your favorite store? Explain in detail why it has become your favorite, and what other stores can learn from this.arrow_forwardThe same brand and model of tablet is sold by specialty computer stores, discount stores, category specialists, online retailers, and warehouse stores. Why would a customer choose one retail format over the others?arrow_forwardWhy are retailers in the limited-assortment supermarket and extreme-value discount store sectors growing so rapidly? From which retailers are they getting these additional sales?arrow_forward
- In a small group, present a plan for a new retail store. Who is the target market? Describe the merchandise, atmospherics, price points, services provided, location, and how you would promote your retail store. Describe how you will differentiate your store from competitors.arrow_forwardWhat should a retail casket outlet do if it wishes to offer customer value?arrow_forwardThe atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as the colors, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Is the atmosphere appropriate given the store’s merchandise assortment and target market? Which elements of the physical store’s atmosphere are part of the online store’s atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence?arrow_forward
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