MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 17.3, Problem 2PC
Summary Introduction
To determine: Difference between intensive, exclusive, and selective levels of distribution intensity.
Introduction: Intensive distribution refers to the placement of product at many outlets as possible. Exclusive distribution allows exclusive geographic territories to a limited number of retailers to market or sells the products.
Selective distribution refers to selling or marketing of products through the few selected retailers.
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- How are the various physical distribution functions related to each other? To the other elements of the marketing mix? Provide a thorough discussionarrow_forwardDiscuss the pros and cons of utilizing different distribution strategies and intermediariesarrow_forwardWhat is Exclusive distribution?arrow_forward
- 3. Review the strategies available to companies when determining how to best distribute their products: intensive, exclusive, and selective distribution. Select three products (in more than one category) that you or someone you know has recently purchased. Describe the product, the manufacturer, where you purchased it, and which distribution strategy was used.arrow_forwardWhat would be the benefits of using selective distribution instead of intensive or exclusive distribution?arrow_forwardWhich product-related factor made them decide their choice of distribution channel? Explainarrow_forward
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