MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 17.6, Problem 3PC
Summary Introduction

To determine: Challenges faced by retailers when marketing their products through multiple channels.

Introduction: Multiple channels strategy refers to the marketing strategy where the product is marketed and sold through a number of channels such as online stores, physical stores, and catalogs.

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What challenges do retailers face when marketing theirproducts through multiple channels?
d.       explain What role do wholesalers and retailers play in marketing channels?
c.      explain What role do wholesalers and retailers play in marketing channels?
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