MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 17.6, Problem 3PC
Summary Introduction
To determine: Challenges faced by retailers when marketing their products through multiple channels.
Introduction: Multiple channels strategy refers to the marketing strategy where the product is marketed and sold through a number of channels such as online stores, physical stores, and catalogs.
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What challenges do retailers face when marketing theirproducts through multiple channels?
d. explain What role do wholesalers and retailers play in marketing channels?
c. explain What role do wholesalers and retailers play in marketing channels?
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- Using the internet, identify 2 to 3 traditional retailers that have adopted one or many of the five keys strategies necessary for success in an omni-channel environment. How did they implement this strategy and what were the results?arrow_forward..What are the implications of sustainability and ethical sourcing in retail marketing?arrow_forwardWhy do you suppose wrigley has choosen to use intermediaries rather than sell direct to consumersarrow_forward
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