MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 17.3, Problem 1PC
Summary Introduction
To determine: Issues to be considered by the manufacturers when choosing retail partners.
Introduction: Manufacturer represents a person or an entity that is responsible for the production of goods by the conversion of raw materials into finished goods.
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- Why retail strategy should have unique merchandise to build a sustainable competitive advantage?arrow_forwardWhy would a manufacturer such as Apple choose to establish its own retail chain?arrow_forwardExplain what advantages you will have for your trading business once you have opted to purchase goods from a distributor instead of a manufacturer. Explain 5 advantages.arrow_forward
- 1. Select four small or large businesses and come up with unique distribution systems for them. 2. Beyond the differential advantage, what other advantages might this give a firm?arrow_forward..What are the implications of sustainability and ethical sourcing in retail marketing?arrow_forwardWho are Limited-service retailers?arrow_forward
- Imagine that you designed a high-end line of clothing and accessories.Which factors should you consider when choosing retail partners? Whattype of retailer would you choose as a partner? Why?arrow_forwardWhen it comes to Retail Management, which can potentially render a higher profit - inhouse brands or external brands?arrow_forwardHow would you classify Walmart in terms of its position on the wheel of retailing versus that of an off-price retailer?arrow_forward
- With the support of an example, explain how retail merchandising support the concept of retail management in the real life. (7 marks)arrow_forwardWhy are manufacturers’ sales offices and branches classified as wholesalers? Which independent wholesalers are replaced by manufacturers’ salesbranches? By sales offices?arrow_forwardHow do wholesalers add value to the distribution process for manufacturers and retailers?arrow_forward
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