Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 18.3, Problem 1MRD
Summary Introduction
To determine: The efforts for finding the answer to click fraud and suggestions for the customers, advertising industry, and website.
Introduction:
Click fraud is an illegal activity used by the organization to increase the revenue or advertising budget. There are two types of click fraud, namely human and automated software clicks.
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Subject-Business law
Q1-Describe the steps to take in devising a legal risk management plan
Q2-Why do business people increasingly opt for ADR rather than civil litigation to resolve disputes ?
1a. In what areas of business are there consumer protection statutes?
1b. Explain the regulation of advertising. What are the rules for product labeling?
1c. Describe the rights of consumers with respect to credit cards, payments, collection, credit reporting, extension, and credit standing.
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10.
You were in a dilemma when you received a claim and request for adjustment from Ahlam who is one of your main customers. Ahlam was clearly at fault, but you know that if you refuse her claim, you will not only lose her but also her friends and followers on social media who will hear only one side of the story. As a result, you decide to grant Ahlam her claim and to grant her the adjustment she requested. For your reply to be effective, it must: *
A.Point fingers to a third party who was responsible for this unpleasant situation.
B.Imply that you will grant all of Ahlam’s claims to keep her satisfied always.
C.Make an exaggerated apology so Ahlam can excuse you.
D.Educate Ahlam about steps needed to avoid similar outcomes in the future.
E.Make an exaggerated apology so Ahlam doesn’t give a negative review on social media.
Chapter 18 Solutions
Marketing
Ch. 18.1 - Prob. 18.1LOCh. 18.1 - Prob. 18.1LRCh. 18.1 - Prob. 18.2LRCh. 18.2 - Prob. 18.2LOCh. 18.2 - Prob. 18.3LRCh. 18.2 - Prob. 18.4LRCh. 18.3 - Prob. 18.3LOCh. 18.3 - Prob. 1MRDCh. 18.3 - Prob. 18.5LRCh. 18.3 - Prob. 18.6LR
Ch. 18.3 - Prob. 18.7LRCh. 18.3 - Prob. 18.8LRCh. 18.3 - Prob. 18.9LRCh. 18.4 - Prob. 18.4LOCh. 18.4 - Prob. 18.10LRCh. 18.4 - Prob. 18.11LRCh. 18.4 - Prob. 18.12LRCh. 18.5 - Prob. 18.5LOCh. 18.5 - Prob. 18.13LRCh. 18.5 - Prob. 18.14LRCh. 18 - Prob. 1AMKCh. 18 - Prob. 2AMKCh. 18 - Prob. 3AMKCh. 18 - Prob. 4AMKCh. 18 - Prob. 5AMKCh. 18 - Prob. 6AMKCh. 18 - Prob. 7AMKCh. 18 - Prob. 8AMKCh. 18 - Prob. 9AMKCh. 18 - Prob. 10AMKCh. 18 - Prob. 11AMKCh. 18 - Prob. 1BYMPCh. 18 - Prob. 2BYMPCh. 18 - Prob. 3BYMPCh. 18 - Prob. 1VCCh. 18 - Prob. 2VCCh. 18 - Prob. 3VCCh. 18 - Prob. 4VC
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