CONNECT FOR MARKETING 180DAY
6th Edition
ISBN: 9781260537307
Author: Grewal
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Chapter 19, Problem 3MA
Summary Introduction
To discuss: Example of Company V in designing persuasive advertisement, informative advertisement and a reminder advertisement.
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Verizon spends millions of dollars each year on advertising for manydifferent purposes. Provide an example of how it might design aninformative ad, a persuasive ad, and a reminder ad.
Name a current advertising slogan you believe is particularly effectivefor developing a unique selling proposition.
Pick a favorite print or television ad. Why do you like it? Do you think that it’s effective? Can you think of an ad that people like that may not be effective?
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- See the following ads and identify following: AD Link: https://www.youtube.com/watch?v=WNxxaXZpJsI&feature=youtu.be a. Need the brand ad is trying to satisfy b. Value Proposition of each ad c. Target Market of an ad d. Positioning of an ad e. Differentiation (if any) f. Do you find the ad effective? Why or why not g. Grade ad out of 10arrow_forwardFind a traditional advertisement for any product (Nike, Coke, etc) on YouTube. Using at least 2 of the five film conventions, analyze what's going on in the advertisement. In other words, apply the film conventions to your ad. You may use the conventions as your two concepts. Be sure to define them fully. The film conventions: camera, lighting, mis-en-scene, editing, sound, natural, commentative(CHOOSE 2 OF THESE).arrow_forwardKeep McDonald's advertise in your mind and identify following: a. Target Market of an ad b. Positioning of an ad c. Do you find the ad effective? Why or why notarrow_forward
- Find and copy or describe an ad that uses asurrogate indicator. Is it effective? Why? Why doyou think the firm uses this approach?arrow_forwardDescribe a drug advertisement that is interesting?arrow_forwardDesigning an ad for a (choose one): car, laptop, health clinic Select one product and what method it typically uses for advertisement (cognitive, emotional, image, or endorsement) Out of the four types, suggest how one of the other methods could be effective providing details Imagine you were designing an ad for a (choose one): car, laptop, health clinic What would your ad look like if you were targeting: -Older people? -Kids? -Wealthy people? -What celebrity should endorse your brand? Why?arrow_forward
- How does the choice of keywords affect the effectiveness of pay-per-click (PPC) advertising campaigns?arrow_forwardWhat are the differences between “informative”, “persuasive”, and “reminder” advertising?arrow_forwardcreate a 1-page, help wanted ad for an entry level marketing person. In your ad, provide the following details 1: attention grabbing title 2: A brief summary of the entry- level marketing position 3: A list of the desired virtues applications should possess and explain five of the virtues covered in this week's materials 4: Instructions for applying for the job.arrow_forward
- The first step in developing an ad campaign is to identify the targetaudience. Why is this the starting point for effective advertising? Whatkind of information is used to identify target audiences?arrow_forwardwhy might negative advertising have been used more extensively than in most? What case can you make for or against the use of such advertisements during a campaign?arrow_forwardView the advertisements, below Then, select three and explain if and how you see the above concept in action Describe what product or service each of the three ads is trying to sell Then, explain what you think each ad is actually selling Finally, describe whether you can think of any ethical concerns related to this approach of communication Obama: “Hope” (Political Campaign Poster) (http://enwikipediaorg/wiki/Barack_Obama_%22Hope%22_poster) “We Can Do It!” (Propaganda Poster) Links to an external site (http://enwikipediaorg/wiki/We_Can_Do_It!) Old Spice: The Man Your Man Could Smell (http://wwwyoutubecom/watch?v=owGykVbfgUE) 1984 Apple’s Macintosh Commercial (HD) [Video file] (nd) Retrieved from http://wwwyoutubecom/embed/VtvjbmoDx-IClick here for a transcript of the video Volkswagen: “Think Small” (Print Ad (http://enwikipediaorg/wiki/File:Think_Smalljpg)arrow_forward
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