MYMKTGLAB NEW DESIGN MKTG(CUSTOM)
2018th Edition
ISBN: 9781323825518
Author: Pearson
Publisher: INTER PEAR
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Question
Chapter 2, Problem 2.4DQ
Summary Introduction
To discuss: The way the marketing departments are organized and the best organization.
Introduction:
The strategic plan of the company establishes the various business units of the organization. Each business unit has different departments.
- Marketing,
- Finance,
- Accounting,
- Purchasing,
- Operations,
- Information systems,
- Human resources, and others.
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