MYMKTGLAB NEW DESIGN MKTG(CUSTOM)
2018th Edition
ISBN: 9781323825518
Author: Pearson
Publisher: INTER PEAR
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Chapter 2, Problem 2.8CTE
Summary Introduction
To analyze: The mission statement of a non-profit organization.
Introduction:
A mission statement which highlights the purpose and activities of the organization must be precise and concise, as it must be easily understandable to customers.
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