MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
14th Edition
ISBN: 9781260539103
Author: Kerin
Publisher: MCG CUSTOM
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Question
Chapter 21, Problem 1BYMP
Summary Introduction
To discuss: The seven design elements which are used to create the customer experience.
Introduction:
Customer experience is the aggregate of interactions consumers get from a company’s website. Companies develop seven design elements to bring this experience.
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Chapter 21 Solutions
MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
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