MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
14th Edition
ISBN: 9781260539103
Author: Kerin
Publisher: MCG CUSTOM
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Chapter 21.1, Problem 21.1LR
Summary Introduction
To find: The term refers to the customer-imitated practice of generating content on a marketer’s website that is customer tailored to an individual’s specific preference and need.
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MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
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- Which BEST practice of video marketing states that videos that are NOT shot in a live setting should be professionally produced? A) Encourage viewers to share videos. B) Optimize videos to be found in search. C) Design and produce videos for mobile-first and always. D) Match the production techniques to the intent of the video. E) Don't make a sales video.arrow_forwardIntegrated marketing communications can be used by which type of organization? a. business-to-business organizations b. consumer marketing organizations c. not-for-profit organizations d. All of these are correct e. None of these are correctarrow_forwardWhich of the following describes one of the most compelling reasons forincorporating email marketing into an overall marketing strategy? Multiple choiceO.a) Launching an email campaign requires little to no planning.O.b) Email marketing has a lower ROI than other digital marketing channels.O.c) Almost 90% of adults in the US have internet access, so email marketing has a broad reach.O.d) Once a subscriber has engaged with a company's email, they will definitely continue to engage with that company's emails.arrow_forward
- An electronics company is analyzing its online marketing framework and discovers that very few people who go online to search for electronic equipment find their company. Users type in a term, but the search engine doesn’t match that term with the company. What can the company do to improve this situation? A) promote the product on social media channels B) create an app that promotes the product C) replace online marketing with print marketing D) rename the company to start with the letter “A” E) create more specific keywordsarrow_forwardou are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business : Describe all the types of Social Marketing platforms available for Zara business to use to connect with their target customer write a creative advice for Zara business to improve their sales.arrow_forwardMarketing has been viewed as an ongoing or _______process involving a set of interacting and inter-related activities to reach customers. a. dynamic b. disorganized c. free flowing d. staticarrow_forward
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