MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
14th Edition
ISBN: 9781260539103
Author: Kerin
Publisher: MCG CUSTOM
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 21.1, Problem 21.2LR
Summary Introduction
To discuss: The seven design elements.
Introduction:
Customer experience is the aggregate of interactions consumers get from a company’s website. Companies develop seven design elements to bring this experience.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
What are the seven website design elements that companies use toproduce a customer experience?
When making a website, what factors should one prioritize the most?
Identify and outline at least three (3) characteristics of ANY TWO e-business models that strategic planners may incorporate in the strategic e-marketing plans.
Give an example of each of the two business models selected.
Chapter 21 Solutions
MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- What is branded community websites?arrow_forwardMany special features that we learn are so intriguing that we may want to put them into play immediately. However, should there be a balance in what we can and what we should (or should not) do? Discuss what outcomes should be considered when using special features in website design, what audiences these features are appealing to, and what conditions might preclude their use.arrow_forwardTWO links for website resources that will be helpful in marketing, and why were they a good find?arrow_forward
- Explain and describe the key significance and purpose of Website marketing analytics that allow organizations to assess the performance of various activities that are conducted during the ongoing operation of the business. Discuss the functions of three (3) analytical tools of the Google’s user-acquisition overview reports that are critical to the evaluation of activities performance.arrow_forwardNeed help answering the following question as the company is Uber. Who is the target market Uber (It is NOT everyone!). What is the range of products sold? How user friendly is the site? Is it interesting? Informative? Interactive? Does it have a customer experience focus? Explain.arrow_forwardHow is the cost of customer acquisition lower when using social media compared to outbound methods like direct mail and print advertisements?arrow_forward
- Describe how each website element—context, content, community, customization, communication, connection, and commerce—will be used to create a customer experience.arrow_forwardHow good a job does your organization do in creating value for your customers based on the marketing mix, service providers and the e-marketing mix? Explain how these areas can be improved? What role should internal marketing and the employee value proposition play in this process? How can your company co-create value with customers?arrow_forwardHow can businesses ensure effective communication and collaboration with outsourced teams during the website development process?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning