MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
14th Edition
ISBN: 9781260539103
Author: Kerin
Publisher: MCG CUSTOM
Question
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Chapter 21.4, Problem 21.6LR
Summary Introduction

To discuss: The three steps of efforts to implement multichannel marketing.

Introduction:

Communicating with the consumer in direct or indirect mode is termed as multichannel marketing.

Examples: Catalogs, websites and direct mail.

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Students have asked these similar questions
Efforts to implement multichannel marketing involve what three steps?
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