MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 3, Problem 4MA
Summary Introduction
To discuss: The kind of mobile application used by Person X to enhance the marketing effort.
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Discuss and explain the 4 mobile marketing objectives as follows: Increase brand awareness, exposure, and image; Increase traffic, leads, sales, and conversion; Improve customer service, and Increase engagement, retention, and loyalty and build relationships as well as their value for organizations.
Explain with specificity, two popular applications that may help an organization/business improve its customer service in a more effective manner. Why? Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims.
What are the benefits of Mobile marketing?
What factors should be considered while making a mobile app?In your opinion, what factors play a role in determining an app's success?
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- What are the seven types of customer motivations for using mobile apps?arrow_forwardProvide one example of how a brand, company or industry has incorporated mobile marketing technology into its overall marketing strategy. Describe the activity and give your opinion of its success (or shortcomings).arrow_forwardWhat management, organization, and technological concerns arise while developing a mobile app?arrow_forward
- What are the two types of online services that may be accessed via a mobile app? Tell me how these services vary from one another and what commonalities they have.arrow_forwardDiscuss the relevance and significance of an Executive Summary in the formulation of a Social Media Marketing Plan. As a new founder of an Online Gaming Company, list 2 social media platforms and discuss 3 marketing considerations you will adopt for your platforms that you strongly believe are significant to grow your customer base and build brand awareness. Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims.arrow_forwardYou have a consulting job with a major beverage company. Include a discussion of the firm's online reputation and how it may be improved as part of your overall marketing strategy, and explain to the company how the internet fits into your overall marketing plan. Before releasing any new web pages to the public, make sure to test them thoroughly.arrow_forward
- Using examples, what are the advantages and disadvantages of using social media for advertising, brand building, market research, and customer service?arrow_forwardAccording to the Podcast, Mobile Technology is enjoying the fastest growth in the social media and marketing area. O True O Falsearrow_forwardAnalyze in a paragraph the effectiveness of digital marketing in reaching and engaging target audiences. Include a real-world example and case study, looking at social media.arrow_forward
- Explain the difference between click-throughrate, conversion rate, and engagement.arrow_forwardExamine how people approach PC and mobile app issues. Consider ways to assist buyers acclimatize to your product's oddities. How did you address software issues when you couldn't? Help me solve this problem?arrow_forwardWhat is a new form of mobile marketing using online video?arrow_forward
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