MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 3, Problem 2MA
Summary Introduction
To discuss: The way an entrepreneur marketing low sugar apply to the marketing mix efforts using the 4E framework components.
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Explain and describe the 4Ps on Marketing?Explain marketing's role in each of the 4Ps?
Explain the 4Ps and roles demonstrating that you have a good understanding.
Describe 7ps of the marketing mix for yourself, for example if you put yourself in 7p marketing, how would you describe it for your self.
Home Depot posts self-help videos on You Tube that, in addition to helping customers with home repair problems, simultaneously show its products in action. This represents which aspect of the 4E framework?
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- What kind of product is Petnet’s Smart feeder? How should this type ofproduct be marketed? What are customers really buying when they purchase a Petnet Smartfeeder? Identify the core, actual, and augmented product levels for this product.?arrow_forwardHow does variable data printing (VDP) enhance personalization in marketing materials, and what industries benefit from VDP capabilities?arrow_forward2. How does Amazon apply the CRM concept in maintaining a good customer relationship?arrow_forward
- Read the following article. It discusses the critical marketing difference between features and benefits of a product. https://www.entrepreneurship.org/articles/2007/01/productservice-features-and-benefits 1. In your own words, describe the difference between a feature of a product and the benefit which a customer gets from a product. 2. Considering paint used by a homeowner: 1. Please describe 4 paint features you have found from looking at paint websites. 2. Please describe three benefits which are delivered by one of, or a combination of the features you described.arrow_forwardPLEASE only answer CLO #4 CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions. CLO #5 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.arrow_forwardPlease only answer CLO #5 CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions. CLO #5 - Identify the interrelationships among concepts, principles, and theories used in different areas of marketing management between nations and their economic and social-culture systems. CLO #6 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.arrow_forward
- The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. Questions 1. Provide a discussion on the 4P’s of the marketing mix for a product of your choice. 2. Determine the market segmentation for the product discussed in question 1 above.arrow_forwardMountain Dews evaluation differentiate between how they approach business customers vs consumers. For their business customers, explain which of the following reasons is their main focus, 1) to support the production of other products, 2) to facilitate daily company operations, 3) or for resale. Then, explain which interpersonal determinant is the main focus for their consumer market. (If your approved company for your marketing plan evaluation does not have a B2B component, you can use a different company.arrow_forwardCreative Homework/Short Project Select a companyand identify an existing product sold by that companythat could potentially be further developed to meetnew consumer needs. Using the selected product, develop an approach to engage consumers in the processof value co-creation with the objective of developing anew version of the selected productarrow_forward
- Using the components of the 4E framework, outline how anentrepreneur marketing low-sugar candy might apply it to his or hermarketing mix efforts.arrow_forwardDefine briefly the 4ps of marketing?arrow_forwarddiscuss the strategic benefits woot wear could gain by using an extra net to support its business transactionsarrow_forward
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