MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 3, Problem 7MA
Summary Introduction
To campaign: The customer motivation and the design of Person X and the way it meets the customer motivation and the benefits of Person X’s design.
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Create a company name and determine its market segment. Using a narrative style (text) Business Motivational Model (BMM), create a BBM model with the following attributes:
Ends:
Vision Statement- only one is required
Desired Results (Goals and Objectives) - at least 2 goals, and at least 2 objectives for each goal
Means:
Mission Statement - at least one
Courses of action (Strategies and Tactics)- at least two of each
Directives (Business Policies and Business Rules)- at least 4 of each
External Influencers- at least two
Internal Influencers- at least two
Create a company name and determine its market segment. Using a narrative style (text) Business Motivational Model (BMM), create a BBM model with the following attributes:
Ends:
Vision Statement- only one is required
Desired Results (Goals and Objectives) - at least 2 goals, and at least 2 objectives for each goal
Means:
Mission Statement - at least one
Courses of action (Strategies and Tactics)- at least two of each…
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