MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 5, Problem 11DRQ
Summary Introduction
To discuss: The term database, its purpose and its elements.
Database is nothing but collection of information that can be arranged in a simplest way for easy access and retrieval. It is a systematic arrangement of data that is used different ways.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
What is meant by database?
Which among the following is not a secondary source of data?
a.
Information bureau
b.
Library
c.
Trade journals
d.
Customer Survey
Explain what is a commercial database?
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- short answer Describe the three types of survey questions and outline the advantages and disadvantages of eacharrow_forwardDescribe the three different types of data and how they were gathered.arrow_forward11) Which among the following is not a secondary source of data? a. Trade journals b. Information bureau c. Customer Survey d. Libraryarrow_forward
- Describe the three distinct data categories and how they were collected.arrow_forwardTo clarify, what does it mean to use a "Hybrid Approach" to data warehousing?arrow_forwardFive (5) examples of business-related data collected by companies or organizations either from their customers or as a result of day-to-day business processes. Classify these according to whetherthey are qualitative data, discrete quantitative data or continuous quantitativedata. Identify also the scale of measurement for each.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational PublishingContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning