MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
Question
Book Icon
Chapter 5.1, Problem 3VC
Summary Introduction

Case summary:

Marketers concentrates on the generation f baby boomers. This is because baby boomers are more loyal for many years than the other generations. Many technical brought for the youngsters are bought by the baby boomers. Marketers are researching more to market their products to the baby boomers.

Marketers were redesigning their products according to the accessibility of the older consumers like placing the shelves at lower levels, lighting softer, lite packing and many others. These people also makes the, marketers to produce new products and they are also focusing on the fit and healthy life.

On the other hand, it is important to the marketers to use the words and rephrases as it should not affect or harm by indicating their age. Thus, research plays a vital role to know about the baby boomers.

Baby boomers are the people who are born between the years 1946 and 1964.

To discuss: The ways the stores used the research observations and findings to tailor the products and stores to appeal to the generation baby boomers.

Blurred answer
Knowledge Booster
Background pattern image
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning