MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 5, Problem 14DRQ
Summary Introduction
To discuss: Role of ethics in
Ethics is treated as a major branch of philosophy and it deals with right or wrong behavior. It is a moral principle that governing the behavior of a person.
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How are Marketing ethics relevant to research ?
How to promote an ethical marketing research culture?
Which of the three pillars of marketing research ethics — earning the marketing client’s trust, earning respondents’ trust, or earning the public’s trust — is most essential to preserving the integrity of the marketing research industry, and why?
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- What is the importance of consumer research?arrow_forwardReflect on the importance of ethics in marketing research. What initiatives would you present to marketing management to assure participants that the data collection process is ethical and their data will not be used for alternate purposes?arrow_forwardList and explain the types of research in social science?arrow_forward
- How would Quantitative Research and Qualitative Research apply in the business world?arrow_forwardA marketer may use both marketing research, and/or marketing intelligence to gather vital information for the purpose of decision-making. Define the meaning of both terms, and discuss the circumstances under which marketing research and marketing intelligence would be of use to the marketer. Please use appropriate examples to show the usefulness of these tools.arrow_forwardDiscuss this statement: “Market research provides the relevant intelligence for developing the right.” What facts support this assumption?arrow_forward
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