MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Question
Chapter 5, Problem 13DRQ
Summary Introduction
To discuss: The ways used by marketers to obtain information from internet and online sources for decision making.
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What is a two-stage decision process?
Consumer Decision Making Process:
1. Problem Recognition
2. Information Search
3. Alternative Evaluation
4. Outlet Selection and Purchase
5. Post Purchase Processes
Use the purchase of eggs and describe actions one would take at each stage of the consumer decision-making process above, in detail. Would one skip any of these stages?
Which stage is most important for marketers? Does this depend on which product is being marketed?
How might airlines and hotels be able to determineand utilize decision timing in their online marketingefforts?
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