MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
Question
Book Icon
Chapter 5, Problem 13DRQ
Summary Introduction

To discuss: The ways used by marketers to obtain information from internet and online sources for decision making.

Blurred answer
Students have asked these similar questions
What is a two-stage decision process?
Consumer Decision Making Process:    1. Problem Recognition 2. Information Search 3. Alternative Evaluation 4. Outlet Selection and Purchase 5. Post Purchase Processes   Use the purchase of eggs and describe actions one would take at each stage of the consumer decision-making  process above, in detail. Would one skip any of these stages? Which stage is most important for marketers? Does this depend on which product is being marketed?
How might airlines and hotels be able to determineand utilize decision timing in their online marketingefforts?