MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 5, Problem 6DRQ
Summary Introduction
To discuss: Difference between the non-probability and probability sampling and the best situation for random sampling and stratified sampling and Quota sampling.
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- “Psychological effects of Covid-19 and Older Persons of District Islamabad: An Anthropological Perspective” a) Select one sampling technique and justify your selection. b) Choose one data collection method for your research Topic. And explain how will it be appropriate for authentic/accurate data?arrow_forwardAmong the random and non-random sampling techniques that we have, which do you think is the most efficient for qualitative researches? Choose one sampling technique and provide justification for your response. CHOOSE ONE from random and non-random sampling: • simple random sampling • systematic sampling • stratified sampling • cluster sampling • convenience sampling • purposive sampling • quota sampling • snowball samplingarrow_forwardA researcher wants to investigate the relationships between the use of drugs and study results of university students. He would like to generalize the results to the population. Which kind of sample could the researcher best use? a. Stratified sampling b. Judgment sampling c. Simple random sampling d. Quota samplingarrow_forward
- Define and give example of the following term 1.positivism in Research 2.interpretivism in research 3. critical realism 4. quantitative research 5. qualitative research 6. Data colletion 7.Data analysis 8. Population 9. samplingarrow_forwardTelephone surveys may use a telephone directory to identify individuals for a study. Speculate on the type of household that would be underrepresented by using this sampling frame.arrow_forwarda. Step 1: Estimate the target population size using secondary sources. Provide a rationalefor how you determined each population size. Cite your sources.b. Step 2: Use the sample size calculator to determine an appropriate sample size for each scenario. Usethe market research standard for your confidence level. Use better than the marketresearch standard for your confidence interval. Adjust if your sample size is notrealistically attainable.c. Report your sample size statement. Your statement should read: "For this study, thetarget population size is estimated to be _____. The sample will be _____.At the ______ confidence level, this study will have a margin of error of +/- ____%."Scenario 1A study calls for your research firm to survey a sample of Disneyland employees.arrow_forward
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