MARKETING: AN INTRODUCTION
MARKETING: AN INTRODUCTION
16th Edition
ISBN: 9781323388709
Author: Armstrong
Publisher: PEARSON C
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Chapter 5, Problem 5.10MA
Summary Introduction

Case summary:

Due to advanced technologies there are lot many changes in cultural norms. The Industry F is slowly bringing new changes in social and digital media that brings change in new mourning behavior. People can create designers photos and videos on their loved ones and post on the social media websites so that it remains as a memorial page.

The increase in usage of smart phones and internet the digital trend for Industry F is increasing. The Industry F satisfies customers mourning wants digitally.

Characters in case:

Industry F

To discuss: The manner in which the marketers may use social media to create sharing of information and remembrance between mourners.

Introduction:

The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.

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