MARKETING: AN INTRODUCTION
16th Edition
ISBN: 9781323388709
Author: Armstrong
Publisher: PEARSON C
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Question
Chapter 5, Problem 5.3DQ
Summary Introduction
To discuss: The way that the demand and the market structure faced by the business marketers varies from that is faced by the consumer marketers.
Business marketers and Consumer marketers:
The people who provide services behind the scene to the consumers are known as the business marketers. The business marketers buy the goods and services from different sectors. The people who directly sell the goods and services to the end consumers are the consumer marketers.
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