MARKETING: AN INTRODUCTION
MARKETING: AN INTRODUCTION
16th Edition
ISBN: 9781323388709
Author: Armstrong
Publisher: PEARSON C
Question
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Chapter 5, Problem 5.7CTE
Summary Introduction

To discuss: The concept of law of the few, law of the context, and stickiness will help to understand the marketers and target consumers.

Introduction:

The three rules of book tipping point are as follows:

  • Law of the few,
  • Law of the context, and
  • Stickiness

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