MARKETING: AN INTRODUCTION
16th Edition
ISBN: 9781323388709
Author: Armstrong
Publisher: PEARSON C
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Question
Chapter 5, Problem 5.18MML
Summary Introduction
To discuss: The stages of consumer buyer decision process and the way Person X and his family uses the process to make a purchase.
Introduction:
The purchasing behavior of the households and the individuals for their personal consumption is known as the consumer buying behavior. Thus, the individuals and the households are known as the final consumers.
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