The one of the best B2B marketing is Company PG. It is the top most selling brands and it is the world’s largest advertiser. It has a strategic relationship with its partnership . In Company PG it happens through CBD- Customer Business Development. It involves partnering with the retail clients. Company PG knows that if the business has to grow then the business of retail clients has to grow. But this was a complex task, so Company PG forms a team CBD for its clients which includes specialists and salespeople for every brands and aspects. The team CBD has all the resources to solve the problems of their clients and customers. This creates a trust between the clients and Company PG Characters in the case: Person PG To discuss: The various roles of buying center which might interact with the team CBT.

Question

The marketing mix is a set of tools, which a firm utilizes to implement its marketing strategy. Applying the concepts to either McDonald’s or Subway Sandwiches, detail your understanding of the marketing mix by describing both the traditional 4 P’s approach and the customer centric 4 C’s approach for one of the above businesses. In your answer, illustrate how they differentiate themselves strategically from their competition

Answer 1

Question

Chapter 6, Problem 6.20CC

Summary Introduction

Case summary:

The one of the best B2B marketing is Company PG. It is the top most selling brands and it is the world’s largest advertiser. It has a strategic relationship with its partnership. In Company PG it happens through CBD- Customer Business Development. It involves partnering with the retail clients. Company PG knows that if the business has to grow then the business of retail clients has to grow.

But this was a complex task, so Company PG forms a team CBD for its clients which includes specialists and salespeople for every brands and aspects. The team CBD has all the resources to solve the problems of their clients and customers. This creates a trust between the clients and Company PG

Characters in the case:

Person PG

To discuss: The various roles of buying center which might interact with the team CBT.

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