M:MARKETING 5TH ED. MCGRAW-HILL CONNEC
M:MARKETING 5TH ED. MCGRAW-HILL CONNEC
5th Edition
ISBN: 9781259737688
Author: Grewal
Publisher: MCG
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Chapter 6.4, Problem 2CY
Summary Introduction

To determine: The difference between a need and a want.

Introduction: The consumer decision process starts with an unsatisfied need and the consumer urges to go from their real, destitute state to an alternate, wanted state.

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How will you distinguish need from want?
demonstrate how a product can statisfy a need or a want? for example an iPhone
Can you distinguish among needs, wants, demand ?
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